We own "renewable"
Posted by dangoodman at Wednesday, May 07, 2008 8:29 AM and is filed under entrepreneurship,Renewable Energy 
We own "renewable". Well, not the concept, but the word. Sort of.
I read an article in Wired magazine about a couple of college students in Ireland who built a website to sell all the words in the dictionary, at $1 per letter. Buying a word lets you "redefine" it by linking it to the site of your choice.
Now that may sound like a silly idea to you, but off-the-wall entrepreneurial business models like this intrigue me. Particularly their application to social ventures. Enough so that I plunked down my $9 each to buy RENEWABLE and BIODIESEL point them to the Biodiesel University website. You can see for yourself at www.thebigwordproject.com.
As of this writing, "our" words are two of almost 4000 that have been bought up so far. These guys may be on to something...
What do you think?
I read an article in Wired magazine about a couple of college students in Ireland who built a website to sell all the words in the dictionary, at $1 per letter. Buying a word lets you "redefine" it by linking it to the site of your choice.
Now that may sound like a silly idea to you, but off-the-wall entrepreneurial business models like this intrigue me. Particularly their application to social ventures. Enough so that I plunked down my $9 each to buy RENEWABLE and BIODIESEL point them to the Biodiesel University website. You can see for yourself at www.thebigwordproject.com.
As of this writing, "our" words are two of almost 4000 that have been bought up so far. These guys may be on to something...
What do you think?
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